Making a noise about new premises

Challenge:  Publicise the opening of MDT's new agricultural parts store in Framlingham, Suffolk.

Solution:
VIP and media opening event. Press invitation, press release and photography.

Follow-up promotional week with special offers and discounts.

Results:  Strong coverage in agricultural and local media including Farmers Guide, Anglia Farmer, East Anglian Daily Times, Wrights Farming Register and Classic Tractor.

Steady footfall of new customers, some from a substantial distance.