Making a noise about new premises
Challenge: Publicise the opening of MDT's new agricultural parts store in Framlingham, Suffolk.
VIP and media opening event. Press invitation, press release and photography.
Follow-up promotional week with special offers and discounts.
Results: Strong coverage in agricultural and local media including Farmers Guide, Anglia Farmer, East Anglian Daily Times, Wrights Farming Register and Classic Tractor.
Steady footfall of new customers, some from a substantial distance.